Sure we can………

“Sure we can” is the new TNT strap line that was lunched mid September. When I first saw it on the side of one of our delivery vehicles I could only but think about what negative banter that both customers and even staff would come out with for this strap line. “Sure we can lose your parcel” “Sure we can deliver it late” things like that. I thought it was a silly strap line to be honest. But after a bit, I changed my view on this strap line and, it all made really good sense to me. “Sure we can” sums up TNT very nicely.

It also sums up the partnership between WFP and North Star Foundation quite nicely too. “Sure we can” work together to help combat hunger in children around the world. “Sure we can” help prevent the spread of sexuality transmitted infections. The key word in the strap line is “WE” not “I” (Sure I can) but “we can” as a team not as one person but as a group all focused on the task at hand. Be it delivering someone’s documents across country or city or delivering food aid to children in need. Or delivering a quality of health service to drivers. We as a team can all do this. “Sure we can!”

Not long after I arrived back in the UK I was speaking to Luke Disney, Director for North Star Foundation, about change and he came up with a really good analogy but he was not quite there with it. We were talking about change and he came up with this:

An oil tanker in the sea takes kilometres to change course – but it only takes one person to initiate that change of course.

He is right with the above analogy but the captain is only but one person. He has a team of dedicated and qualified seamen behind him to help with the running of the ship and together they all help with the change of course be it directly or indirectly. It is still a case of “Sure we can” but its easer if we do it as a team and be the “we”

So from what I originally thought was a stilly statement it has become one that is really powerful. One that should inspire both staff and customers of TNT. As we can do any thing we as a team put our minds to. Its just a simple case of “Sure we can!”